541820

Public Relations Agencies

Cyber Liability Insurance for NAICS 541820

CYB

Ranked reasons a business in NAICS 541820, Public Relations Agencies, needs Cyber Liability coverage. Each reason is specific to how this industry actually loses money, and ends with the question to ask before the objection comes up.

  1. 01

    You hold announcements before they are made.

    • Press releases, results, and announcements exist under embargo.
    • Financial and product announcements move markets.
    • An early leak is a regulatory and market matter for the client.
    ASK
    What client announcements do you hold under embargo?
  2. 02

    Crisis communications reveal the crisis.

    • Crisis planning documents describe problems the client has not disclosed.
    • Those documents are written before anything is public.
    • A leak creates the crisis it was written to manage.
    ASK
    What client crisis planning material do you hold?
  3. 03

    Your accounts speak for the client publicly.

    • Agency access to client social and media accounts is routine.
    • Compromise allows false statements published in the client's name.
    • Markets and customers react before it can be corrected.
    ASK
    What client media and social accounts do you hold access to?

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