541910

Marketing Research and Public Opinion Polling

Cyber Liability Insurance for NAICS 541910

CYB

Ranked reasons a business in NAICS 541910, Marketing Research and Public Opinion Polling, needs Cyber Liability coverage. Each reason is specific to how this industry actually loses money, and ends with the question to ask before the objection comes up.

  1. 01

    Respondent data is collected under confidentiality promises.

    • Survey and panel data identifies individuals and their responses.
    • Respondents participate on the promise of confidentiality.
    • A breach violates that promise and the research ethics behind it.
    ASK
    How many respondent records do you hold?
  2. 02

    Research findings are confidential before release.

    • Client findings and polling results exist before publication.
    • That information has commercial and political value.
    • An early leak destroys the value and breaches your engagement.
    ASK
    What client findings do you hold before publication?
  3. 03

    Fieldwork cannot be repeated at the same moment.

    • Survey and polling data captures opinion at a point in time.
    • That moment cannot be recreated.
    • Losing the data ends the study.
    ASK
    Where is your fieldwork data stored, and how is it backed up?

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